Eve is a solution produced by EUEI to help the sales force plan events aimed at selling a product or service. Eve gives a comprehensive, structured, common overview of information relating to marketing activity linked to the demonstration or presentation of a product or service, with the end goal being the sale thereof.
Eve meets marketing and sales managers’ need to be able to measure the impact of their initiatives. Marketing ROI is becoming a key indicator of the value brought to the company by marketing activities. Today, this department is required to measure the results of these activities with a high level of accuracy and Eve helps monitor the entire process of a marketing initiative or activity.
Eve provides an overview that allows users to monitor sales-related results and track them according to the event type or to the product or products associated with it, while also providing a global vision of the products sold to each customer, including the financial perspective of all the activities.